Robert C. Procter

Attorney Robert Procter is a partner at Axley, where he serves as the firm’s Chief Executive Officer, a member of the Management Team, and a key contributor to the Business Practice Group. With extensive experience in real estate law, construction law, dealership and distribution law, and insurance agency law, Robert provides strategic legal counsel to businesses across Wisconsin and Illinois.

Real Estate Law

Robert specializes in real estate development and construction law, representing developers, contractors, property owners, and investors. His services cover every phase of a project, including:

• Real Estate Entitlements & Land Use Approvals: Assisting with zoning approvals, conditional use permits, variances, annexations, subdivision plat approvals, and development agreements to help clients achieve their project goals.
• Tax Increment Financing (TIF): Structuring and negotiating financial incentives to maximize project feasibility and ROI.
• Permitting & Regulatory Compliance: Advising on site plan approvals, stormwater management, environmental regulations, and building code compliance to streamline project timelines.
• Construction Contracts & Risk Management: Drafting and negotiating agreements for general contractors, subcontractors, and suppliers to minimize legal exposure.
• Real Estate Dispute Resolution: Handling construction defect claims, lien disputes, breach of contract cases, and regulatory challenges through mediation, arbitration, and litigation.

As outside general counsel for the Wisconsin Builders Association and Government Affairs Director for the Realtors® Association of South Central Wisconsin, Robert actively advocates for legislative solutions that benefit the real estate and construction industries.

Dealership & Distribution Law

Robert provides comprehensive legal services to businesses involved in dealership and distribution, with a focus on:

• Drafting and negotiating distribution agreements
• Establishing dealer networks and handling terminations
• Managing product recalls and regulatory compliance
• Litigating disputes under the Wisconsin Fair Dealership Law (WFDL)

His deep knowledge of dealership law helps clients protect their interests and navigate complex regulatory challenges.

Insurance Agency Law

Coming from a family with deep roots in the insurance industry, Robert offers unparalleled insights into insurance agency operations and compliance. His family’s business, Procter Insurance Agency, has been serving South Milwaukee, Wisconsin, since 1943. With more than a decade of mentorship under Attorney Tim Fenner, a recognized leader in insurance agency law, Robert advises clients on:

• Regulatory compliance
• Agency operations and governance
• Contract negotiations and litigation

Robert is married and a proud father of four children. He is known for his dry sense of humor, which he insists is underappreciated, and his ability to craft an analogy for any situation.

Admitted to practice in the State Courts of Wisconsin and Illinois and Federal Courts for the Eastern and Western Districts of Wisconsin.